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THE AESTHETIC MIND BLOG

ABOUT ME

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Psychology & Branding Graduate | Filmmaker | I Unpack the Science of Attraction—In Films, Marketing & Life. 

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FILM OF THE MONTH

Challengers (2024)

In Challengers (2024), Guadagnino turns a love triangle into a luxury power game. Keep access scarce and desire climbs—uncertainty about where you stand reliably boosts attraction (Whitchurch, Wilson, & Gilbert, 2011). Also, Competition raises heart rate and adrenaline, which people often mistake for chemistry (Dutton & Aron, 1974).

 

Power keeps flipping to the one who withholds; and holding power tends to make people bolder, while low power makes them cautious (Keltner, Gruenfeld, & Anderson, 2003). In a triangle, like the one in this film, want is contagious: when others want someone, observers rate that person as more attractive (Place, Todd, Penke, & Asendorpf, 2010)

Watch wisely.

OBSESSION OF THE WEEK

Tower 28 GetSet Blur Blush in Pali Lunch

Tired of the same blush tones on repeat? Meet Tower 28 GetSet Blur + Set Matte Powder Blush in Pali Punch—a wearable lavender that reads editorial, not Easter egg. It gives a soft-focus (blurring) effect, reins in shine, and locks color for up to 12 hours.


But blurred skin isn’t just a look; faces are consistently rated more attractive when skin appears more even (Batres et al., 2019; Sun et al., 2022). You don’t need a full beat to get that effect either—makeup on features alone can make the whole face read smoother (Batres et al., 2023).


The lilac is the flirt; the finish is the flex.

Wear wisely.

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