PR & Media

Editorial Pillars & Scope

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• Psychology and Relationships

 

Modern love and social behaviour—attachment, attraction, decision-making, conflict/repair—explained with research and illustrated through film/TV.

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• Marketing and Consumer Behaviour

 

How people attend, evaluate, and decide—and how brands/creators tap that (positioning, parasocial dynamics, novelty/attention, scarcity, trust signals, aesthetic shifts).

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• Beauty Psychology

 

Evidence-led analysis of the signals, routines, and products that shape how you’re perceived—attractiveness & desirability, identity & confidence.

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• Culture and Film

 

Stories as laboratories for human behaviour; a monthly Film/TV Special with practical takeaways.

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Every feature is research-informed (citations available on request) and written in an emotionally intelligent, bold, witty voice.

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Placement Menu (mix & match)

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• Sponsored editorial (site)

Long-form deep dive (psychology, consumer behaviour, beauty science, film, or culture) with natural brand integration.

 

• Short-form video integration (social)

30–60s educational spots (TikTok/IG/Shorts) teaching one sharp insight tied to your brief.

 

• Obsession of the Week (blog sidebar)

One hero product placement + crisp, research-aware rationale.

 

• Film of the Month (blog sidebar)

Streamable pick aligned to your campaign theme (platform or studio supported).

 

• The Edit: Beauty Stash / Film Vault (evergreen cards)

Minimalist tiles linking out; copy anchors the product/film to a psychological insight.

 

• Newsletter feature

Lead placement + linkout, framed as a useful takeaway.

 

All deliverables include copywriting, research, and light creative direction.

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Ready to brief? Request rates →

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Who It’s For (brand fit)

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Beauty (skincare, makeup, fragrance) · Streaming & Studios · Book/Media Retailers · Fashion/Basics · Lifestyle DTC · Learning Platforms · Mental Health & Wellbeing · Dating/Relationship Apps · Fintech Empowering Independence.

If your product benefits from context, nuance, and credibility, we will play well together.

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Measurement & Reporting

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• GA4 (Consent Mode)

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• UTMs on every link (source / medium / campaign)

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• Rebrandly click data (per-link performance)

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• Social: views, saves, shares, completion, and qualitative sentiment

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• Optional brand-lift micro-polls (1–2 questions)

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You’ll get a clean recap with insights, not just numbers.

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Brand Safety & Disclosures

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• Clear #ad / paid partnership labels on sponsored work

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• (affiliate) markers adjacent to monetised links

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• Editorial control stays with me; no guaranteed positive coverage

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• One round of factual edits (accuracy/claims); no tone rewrites

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• Privacy-respecting analytics; platform and regulatory compliance

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Full details live on Disclosures and Privacy & Terms.

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Usage Rights & Exclusivity

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• Standard: organic posting on my channels + indefinite hosting on my site

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• Paid Usage (add-on): define channels (brand social, paid ads/whitelisting, email), regions, and term (e.g., 6–12 months)

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• Exclusivity (add-on): category + duration (typically 2–8 weeks), priced to scope

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Process (simple & fast)

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• Brief and Fit — goals, audience, proof points

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• Angle and Outline — evidence-led concept you can react to

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• Production — script/research/draft; one round of factual edits

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• Launch — go live across agreed placements

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• Report — performance & insights, with next-step ideas​

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Pitch Me (what to include)

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Brand/product (links, claims, shades/variants) · Objective (awareness, education, conversion) · Must-have messages/guardrails · Deliverables & timelines · Usage/exclusivity needs · Budget range.

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Email ivette@theaestheticmind.com with subject: PR & Media — [Brand].

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See also: Disclosures · Privacy & Terms