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The Halo Effect: Why Good-Looking People Are Believed First
A psychological analysis of the halo effect explaining how physical attractiveness biases trust, credibility, judgment, and persuasion in marketing, media, and contemporary culture.
12 min read
The Aesthetic Economy: How Looks Became the Strongest Marketing Strategy
What once enhanced credibility now determines whether credibility is ever assessed. Welcome to the aesthetic economy.
11 min read
Storytelling in Branding: How Brands Earn Trust
Trust isn’t built through explanation anymore—it’s built through narrative. How storytelling reshapes judgment before brands are evaluated.
12 min read
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